Case Study · Home Services · 2025
Harborline HVAC
Rebuilt the paid search account and organic footprint so every emergency call ends up on their line, not the big-box chain.
Results
The Challenge
Harborline was spending $4,800/month on Google Ads with a scattered campaign structure, no negative keywords, and a homepage that treated every visitor the same. Emergency 'AC repair' searchers landed on a generic services page and bounced.
The Approach
- 01
Rebuilt ad account from scratch
Split campaigns by service intent (emergency, install, maintenance) and by season. Built a 400-term negative keyword list in the first two weeks.
- 02
Dedicated landing pages
Designed and shipped six intent-matched landing pages with a sticky click-to-call, service-area map, and same-day availability widget.
- 03
Local SEO in parallel
Optimized service-area pages for every suburb they cover, earned 30+ local backlinks, and cleaned up Google Business Profile categories and service listings.
Deliverables
- Complete Google Ads account restructure
- 6 intent-matched landing pages with call tracking
- Service-area SEO pages for 14 suburbs
- Weekly performance calls and monthly ROI report
“We finally know what our marketing dollars are doing. The number of booked jobs from search is roughly quadruple what it was.”
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