Case Study · Retail · E-commerce · 2024
Linnea Boutique
Built a repeatable weekly content system that turned an under-used Instagram into the store's #1 revenue channel.
Results
The Challenge
Linnea had 3,200 Instagram followers and posted whenever the owner had time. Email was a monthly newsletter that got 11% open rates. Online sales were a rounding error next to walk-in traffic.
The Approach
- 01
Weekly content cadence
Three feed posts, four stories, and one Reel per week — planned monthly, shot in-store in a single afternoon, scheduled through Later.
- 02
Segmented email flows
Built a welcome series, browse-abandon flow, post-purchase flow, and a Wednesday 'new arrivals' campaign. Migrated from Mailchimp to Klaviyo.
- 03
UGC and community
Launched a customer photo hashtag, sent free-return kits to 40 local micro-influencers, and reposted the best content into stories weekly.
Deliverables
- Monthly content calendar and in-store photo/video shoots
- Klaviyo account setup with 4 automated flows
- Weekly campaign emails and social posts
- Monthly performance report with sales attribution
“I stopped dreading Mondays. The content is planned, the emails go out, and the sales show up.”
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