Case Study · Professional Services · 2024
Roseville Legal Group
Turned a thin brochure site into the definitive local resource for Minnesota family law questions.
Results
The Challenge
The firm ranked outside the top 50 for every meaningful keyword. Competitors were publishing 2–3 blog posts a month and the firm had none. Consultations were coming almost entirely from referrals with no digital pipeline.
The Approach
- 01
Keyword and intent map
Mapped 180 target queries across informational and commercial intent, prioritized by local volume and competitive gap.
- 02
Cornerstone content program
Wrote and published 42 in-depth guides on divorce, custody, and adoption — each reviewed by a partner and formatted with FAQ and Article schema.
- 03
Ethical link building
Earned 68 referring domains through legal directories, local news commentary, and a state-bar CLE partnership.
Deliverables
- Technical SEO audit and site rebuild
- 42 cornerstone content pieces with legal review
- Monthly link-building and outreach reporting
- Quarterly strategy review with the partners
Want results like these?
Tell me about your business. I'll send back a plan and quote within 24 hours.